Set up assistant in G4- what do you need to know!
As Google announced in 2022, we are receiving news about G4 and notice to start migrating immediately. Several reports suggest that only 43% of agencies and businesses have begun the migration, meaning more than half of businesses and clients will lose the history of data and insights if not done by July 2023. This is what you need to know!
As Google announced in 2022, we are receiving news about G4 and notice to start migrating immediately. Several reports suggest that only 43% of agencies and businesses have begun the migration, meaning more than half of businesses and clients will lose the history of data and insights if not done by July 2023. This is what you need to know!
Why is it important to start the migration now?
Loss of historical data and insights
With the discontinuation of UA Analytics, businesses will lose access to historical data collected through the platform. This will impact their ability to analyse long-term trends and make data-driven decisions. To mitigate this loss, businesses should export and store their data locally before the shutdown.
Training
Google has started to provide information and more details about training in the academy for GA4. This may involve retraining staff, adjusting marketing strategies, and implementing new tracking codes on their websites.
Data Privacy
The discontinuation of UA might affect businesses' compliance with data privacy regulations such as GDPR and CCPA, as different platforms handle user data differently. Businesses should e costs while considering the long-term benefits of their chosen alternative.
How to Migrate
To mitigate the impact of Google G4 Analytics' discontinuation, businesses can take the following steps:
- Export and store UA Analytics data before the platform is discontinued.
- If you are hesitant, there are many other platforms and analytics tracking to consider alongside Google Analytics and other third-party tools like Plausible.
- Identify the business’s key metrics and KPI. This could help choose alternative platforms to track and develop a thorough report effectively.
- Add tracking codes and integrations into the chosen platform on your website. Speak to your development team to ensure that data has been implemented.
- Train your team before the migration and ensure that the earlier, the better to ensure accurate results.
Step-by-step G5 migration
Step 1
It may seem obscure, but you must have the property to start. So that you know – the property will follow through with the requirements you'd like to measure.
Step 2
Could you fill in the property set-up with your information and label the properties if you need more than one tag?
Step 3
Could you fill in the information about your business and how you would like the G5 to measure your analytics?
Step 4
Now the property is set up. Could you fill in the data and choose which platform to connect to?
Step 5
Link the channel and advance the measure by choosing the tag on the track.
Step 6
Lastly, if you can add on the CMS or manually add the tag into the backend dev, add the title to activate the link up.
Any there you have it!
Conclusion
The discontinuation of Google G4 Analytics will impact businesses that rely on this data. To minimise disruptions at all costs, businesses should wisely start the integration and naturally make the transition as seamless as possible. By doing so, businesses can continue leveraging data analytics to drive growth, stay competitive, and improve online visibility.
For more insight and help, go to the support page in Google Analytics to help.